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To drive appropriate brand strategies with the objective of maximizing long term revenue growth and profitability of assigned prescription medicine brand, whilst adhering to best practice principles and BI's standard operational procedures (SOPs).
Responsibilities
- Leads and prepares the Strategic Marketing, Launch Readiness, and ICPs of assigned products in cooperation with medical, market access, field operation, and all other relevant TAT members according to determined timelines to ensure optimum short- and long-term development, market contribution. Is responsible for the achievement of related targets.
- Ensures achievement of budgeted sales targets as well as the long-term growth of assigned products and initiates corrective measures in case of deviation from planned sales development.
- Coordinates the execution of the operational marketing plan, prepares and manages Direct Promotional Budget and ensures that expenses are within the approved budget.
- Plans and realizes field (double) visits according to the phase of the product to ensure the maximum customer engagement and flawless implementation of the plans based on the market needs.
- Builds relationship with all functions with related to the assigned products, interfaces across organization and works in cooperation with TAT members in order to drive projects through to agreed timelines and objectives.
- Responsible for product trainings of new and existing FF and to update the knowledge of the existing field force in correlation with the market dynamics.
- Liaises closely with Sales Managers and Regional Managers in implementation of marketing programs to support successful field sales efforts.
- Monitors, controls, and evaluates the impact of Marketing Programs and recommends corrective measures.
- Ensures timely submission of marketing reports like sales forecasts, expense reports, and other reports that may be required from time to time.
Requirements
- Bachelor's degree in business administration/pharmaceutical science/Medicine or related field
- A minimum of 2 years of experience working as product / brand manager in a multinational pharmaceutical company.
- Experience in Cardio-renal Metabolic disease is a plus.
- Saudi market experience is a plus.
- Digital acumen
- Strong Communication skills
- Business fluent in English, in its oral and written form
Competencies
Business and Marketing Acumen, Customer Orientation, Strategy Development, Project Management, Effective Execution, Relationship Management
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