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What you will do for us:
Lead, design and implement integrated short and mid-term strategies for Regional Customers in the SA Franchise to accelerate customer-back, consumer-centric programing and thus accelerate incidence-, NSR- and Margin growth with these Customers by bringing in the “voice of the customer” into our TCCC (The Coca-Cola Company) program design early and thus maximize relevance and execution at the POP/ “shop floor”.
Responsible to retain existing business and win new customers through new market entries and competitive RFPs. Key Objective is to accelerate our TCCS basket incidence with Customers and accelerate sustainable topline NSR- and Margin growth.
Key Deliverables are: Customer-relevant occasion and portfolio development plans, defining shopper relevant category bundles and mechanics, an impactful calendar of activation that ties in with our customers’ activation cycles, briefing marketing accordingly for communications requirements and in outlet experiential requirements, as well as aligning execution requirements with Commercial Execution, country operations and bottler(s). This is inclusive of Revenue pools/ Targeting of occasions, shopper types, bold OBBPC (Occasions, Brands, Packs, Pricing and Channels) approaches to drive the right assortment, SKU optimization, innovation, value to market playbooks, price terms and conditions and promo mechanics and –spends, wiring RGM 2.0 applications and implications into business plans to drive RGM/RTM linked capability with Global and Regional Customers
Ownership of channel and customer metrics and analyses as well as agreement compliance, channel coherency and advanced analytic based approaches for leading edge category planning and customer negotiation
Role Requirements
10+ years of leadership experience in customer, commercial, operational marketing.
Strong planning and collaboration skills
Strong customer understanding from an execution perspective
Ability to think from planning to execution and solid system commercial and brand management
Desirable to have candidates with Bottler or Customer experience.
The roles require deep customer understanding as well strong leadership and accountability to influence our cross-functional system teams towards consumer- and customer-relevant plans that drive revenue and profit growth with a sustainable long-term competitive advantage.
Key Knowledge Requirements
Mastery of (REQUIRED)
1 SYSTEM PLANNING
2 CHANNEL/SHOPPER MARKETING
3 CUSTOMER MANAGEMENT/CATMAN
4 RGM INCL. SEGMENTATION & OBPPC
5 SYSTEM & CUSTOMER ECONOMICS
Broad expertise in (Good to have)
1 TURNING INSIGHTS INTO STRATEGY
2 VALUE TO MARKET
3 PROJECT MANAGEMENT
4 SUPPLY CHAIN KNOWLEDGE
5. NETWORKING
Skills
Sales Process; Business Planning; Strategic Planning; Customer Relationship Management (CRM); Sales Management; Collaborative Leadership; Strategic Sales Management; Project Management; Consultative Sales Management; Sales Forecasting; Communication; Operational Assessment; Problem Solving; Business Development; Influencing (Inactive); Solutions Selling
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
